Terms and Concepts

  • 360° virtual tour
    A collection of 360-degree panoramic rotating images, composed together to form a full, 360° view of a location.
  • 3D modeling
    The process of creation of a representation of an object in three dimensions using 3D modeling software. The resulting product is called a 3D model.
  • 3D rendering
    The process of generation of a photorealistic or non-photorealistic image with 3D models using 3D rendering software. The resulting product is called a 3D render.
  • VR or virtual reality
    An artificial environment provides an interactive immersive experience through the stimulation of sensory events, such as sight and sound. Objects are recreated digitally and placed in a virtual environment for the user to experience them like in real life — interact with them, see their features and benefits, change options, etc.
  • VR tour
    A simulation of an existing location, usually composed of a sequence of videos or still images. It may also use other multimedia elements such as sound effects, music, narration, and text. The main difference from a 360° view tour is that a user needs VR glasses or other VR equipment to enter and interact with all objects inside virtual reality.
  • AR or augmented reality
    The interactive 3D technology allows presenting an architectural object by overlaying its virtual 3D representation on top of the natural environment.
  • 3D animation
    The process of generating three-dimensional videos in a digital environment. To create a 3D animation, 3D artists carefully manipulate 3D objects within 3D software for exporting sequences of still images. These CG pictures are then used together to create the illusion of movement in a 3D animation.
  • Draft visualization
    With draft visualization, we can show you how a project looks before the final rendering. The quality of lighting, reflections, glossiness, and object materials in drafts are strongly reduced to save time and computer resources. Draft visualizations allow you to check the whole composition and every small detail of the project to make necessary corrections before the final rendering.
  • Floor plan
    A drawing to scale, showing a view from above, of the relationships between rooms, spaces, traffic patterns, and other physical features at one level of a structure.
  • Panorama
    An unobstructed and wide view of an extensive area in all directions. It can be an extended pictorial representation or a cyclorama of a landscape or other scene.
  • Post-production
    Compositing a photo into a CGI scene or retouching a 3D render to achieve maximum realism. It usually consists of adding visual effects and contextual elements such as cars and people.